WINGAS had a stand at this year’s glasstec 2016. The event is the world’s biggest trade fair for the glass sector and its suppliers.
Kassel. Every two years, more than 1,200 national and international exhibitors come to Düsseldorf to present their products. Every area of the glass sector is covered – from manufacture, production and processing to enhancement. WINGAS was the only energy supplier at the trade fair.
“This is precisely where the opportunity lies. Our aim is to boost our image as an effective, customer-focused partner and to make us more prominent. At the same time, we want to step up contact with interesting user sectors and recruit new customers,” explained WINGAS marketing expert Andreas Martin. “We want to be close to purchasers, managing directors and decision-makers. In addition to the exhibitors, over 40,000 visitors come to the glasstec, and we want to win over these people.”
Convincing people with specific examples of success
The trade fair team was able to speak to a lot of people and show them how natural gas plays a key role in industrial production – and in glass production in particular. Using a screen and short brochures, WINGAS informed interested parties about the experiences of other industrial companies that use natural gas in production. One example from the glass sector is Glashütte Limburg in Hesse that uses natural gas to produce exclusive interior lighting. In this case, natural gas is used to heat melting furnaces and for cooling.
Interested parties from Germany and abroad
“Given the range of potential customers at the trade fair, the glasstec gives us the opportunity to showcase particularly heat-intensive applications and technologies,” said Max Moor, WINGAS Sales Manager. “With our personal service and advice, we went down very well with small and medium-sized companies. Many of the visitors and exhibitors are from the German-speaking region. However, we have international support too.” WINGAS Account Manager Marc Iserbiet came from the Brussels office to support his colleagues. “I’m here specially to speak to companies from the Benelux countries. Naturally, we found out in advance which exhibitors at the trade fair already use natural gas. We’re targeting them in particular.”
In addition to the glass sector, there are other branches of industry which, as natural gas users, are of particular interest to WINGAS. These include the food, chemicals, paper and metal processing industries as well as health care. As this is only the second visit to the glasstec, user trade fairs are still something of an experiment. However, the team on location felt that they benefited from the experience gained from the many interesting discussions they had in Düsseldorf.