Hamburg/Kassel. The energy magazine of WINGAS has won the silver award in the IT/Telecommunication/Energy category of Europe's largest content marketing competition. The almost 200 jurors were impressed by the content marketing of GASWINNER, which promotes strategic business targets with editorial content.
“If you manage to tell an interesting story, you will be rewarded not only with your customers’ attention, but also create added value,” says patron Sigmar Gabriel, Germany's minister for economic affairs and energy. The reason: “The interaction with the customer creates a significant contribution to your company's success.”
“We are pleased that our GASWINNER won an award for the second time in a row,” says editor-in-chief Tanja Requardt. She said that it showed that it pays off if you enable the reader to experience content through stories. “These stories will be circulated. As a result, they will contribute to forming a positive image of natural gas as an energy carrier within the industry,” says Nicholas Neu, head of communication at WINGAS.
More than 700 publications from all over Europe were submitted for the Best of Marketing Award 2016.
Click here to read the latest issue of GASWINNER.